Project Name
Project Overview
Client: Nutriphys Pharmaceuticals
Challenge: Increase website traffic and leads for a company specializing in Chlorella-based vitamins.
Background:
Nutriphys, a leading pharmaceutical company known for its exclusive Chlorella-based vitamins, faced significant challenges with their online presence. Their website was slow and exceptionally non-functional, leading to poor user experience and low conversion rates. Mr. Yvan, the owner, sought our expertise to boost website traffic through SEO and Google Ads.
Issues Identified:
- Website Performance:
- Slow loading times
- Non-functional elements
- Checkout page issues
- User Experience:
- High incidence of rage clicks
- Frustrating navigation
Approach:
To tackle these issues, we implemented a comprehensive strategy focusing on Conversion Rate Optimization (CRO):
- User Experience Analysis:
- Utilized Hotjar to record and analyze user behavior.
- Identified critical points of user frustration, particularly rage clicks and checkout problems.
- Website Optimization:
- Improved website speed and functionality.
- Streamlined the checkout process to reduce friction and abandoned carts.
- SEO and Google Ads:
- Conducted thorough keyword research to enhance SEO.
- Developed targeted Google Ads campaigns to attract relevant traffic.
Results:
Our efforts yielded impressive results over six months:
- Traffic Increase:
- Website traffic surged by 500%.
- Lead Generation:
- Significant boost in leads due to improved user experience and targeted traffic.
Conclusion:
Through strategic CRO and targeted digital marketing, Nutriphys transformed their online presence, leading to substantial growth in traffic and leads. Our detailed user experience analysis and website optimization were crucial in achieving these results, demonstrating the power of a well-executed digital strategy.