Client: Société Boghos

Challenge: Increase visibility in multiple countries, including the US and Canada, and resolve keyword cannibalization issues.

Background:

Société Boghos, a pioneer in the precious metals industry, faced challenges with their online visibility across key international markets. Despite their industry expertise, they struggled to achieve top rankings in search results in countries like the US and Canada. The client sought our assistance to enhance their global online presence.

Issues Identified:

1. International Visibility:
• Low visibility in targeted countries such as the US and Canada.
2. Keyword Cannibalization:
• Multiple pages competing for the same keywords, preventing top rankings.

Approach:

To address these challenges, we implemented a comprehensive SEO strategy focusing on international targeting and keyword optimization:

1. SEO Campaign for Global Reach:
• Developed and executed an SEO campaign tailored to target multiple countries.
• Identified and incorporated region-specific keywords to improve local search visibility.
2. Keyword Cannibalization Resolution:
• Conducted a thorough analysis to identify instances of keyword cannibalization.
• Reorganized and optimized content to ensure unique keyword targeting for each page.

Results:

Our strategic approach delivered remarkable results in a short period:

1. Visibility Increase:
• Achieved a 50% increase in visibility across targeted countries within 3 months.
2. Improved Rankings:
• Resolved keyword cannibalization, leading to higher search engine rankings for multiple keywords.

Conclusion:

Through a meticulously crafted SEO campaign and effective resolution of keyword cannibalization, Société Boghos significantly enhanced their global visibility. The impressive 50% increase in visibility within just three months underscores the impact of our targeted SEO strategies.